C. Thomas (Tom) Scholl,
President
CTS Marketing, Inc.
P. O. Box 1223, Dearborn,
MI 48121-1223
313-240-9350
TScholl@ctsadv.com

Firstbank wanted to convey the bank’s focus on customers and prospects. In addition this brand positioning had to work for five separate banks in five separate markets. With their customer-centric approach, we created the line:

Firstbank
We’re all about you.

 

      


“CTS helped us identify a marketing approach that our clients highly valued and prospects were ugently seeking: one-on-one personal banking, 24/7. In five years since we implemented the CTS plan, our assets have grown from $146 million to $428 million and trust/investment assets under management rose from zero to $300 million. Much of this has come from new clients. Now that’s a plan."

--Pat McQueen
President
The Private Bank
Bloomfield Hills, Michigan

- Creating “lots of ads to choose
from” is a waste.

-Long or short, the content of
copy is what’s critical.

- Let’s discuss a topic of great
importance: Me

© 2008 CTS Marketing Inc. All Rights Reserved.